Caraway - a cookware brand set apart by its eco-friendly and toxic free materials, easy non-stick cooking and cleaning experience, and beautifully designed products.

With the rise of younger adults adopting healthy lifestyles and sharing so across social media, for this project, I designed spec ads that are geared towards this demographic to change perspectives on how the shift to Caraway’s cookware fits into healthy lifestyles that are showcased across social media, yet sincerely, and not just for the aesthetic.
- copywriting & art direction -